Brigette McGuire is a Lecturer and Unit co-ordinator in the Department of Marketing at Monash Business School. A graduate of Monash University with a Masters of Marketing Degree in 2007, Brigette is Chair of the Monash University’s Department of Marketing Advisory Board.
She is the owner and Managing Director of McGuire Marketing, a customer-driven commercial Marketing Communications consultancy with extensive networks, experience and strategic partnerships in the Australian sport, media, corporate and government landscape.
Brigette’s career has spanned more than twenty years in the sport and entertainment industry, holding senior positions and consultancy roles with some of the biggest names in sport.
As Marketing Director of the Australian Open, Brigette was described as the ‘most powerful woman in tennis’ having responsibility for the global tennis brand. Her work produced record results for the 2012 event.