Dewi Tojib is an Associate Professor of Marketing at Monash Business School, Monash University.

Her main research interests include innovation adoption in organizational and consumer context, consumer responses to service failures, and sustainable practices.

She has published in reputable academic journals in the field of services marketing, human-robot interactions, tourism, and hospitality.

Dewi currently serves as the Editorial Board of the Journal of Organizational and End User Computing and Services Marketing Quarterly.