Dr Dominic Thomas works in the Faculty of Business and Economics at Monash University as a Senior Lecturer in the Department of Marketing. His research is primarily driven by how people make judgments and decisions.
In addition, he examines the effect of social influences and emotions on consumers decision-making processes. His current and recent projects include digital divide, nutrition labelling, poverty, loyalty programs, store brands and superstitious behaviour.
Dominic’s work has been published in journals, including Journal of Retailing, European Journal of Marketing, Journal of Economic Psychology, Psychology and Marketing, and in the conference proceedings of the American Marketing Associations Marketing and Public Policy Conference and Advances in Consumer Research.