Dr Eugene Chan is a senior lecturer in the Department of Marketing at the Monash Business School. He earned his Ph.D. in Marketing from the Rotman School of Management at the University of Toronto. He also has an M.A. in Social Psychology from the University of Chicago, an A.B. (Hons.) in Psychology from the University of Michigan, and an A.R.C.T. (Hons.) in Piano Performance from the Royal Conservatory of Music.
Dr Chan has previously taught at the University of Technology Sydney, University of Toronto, and the University of Ljubljana (Slovenia). His research interests are primarily in financial decision-making and political marketing. His main emphasis is on understanding the antecedents of financial risk-taking and his research encompasses the study of investment behaviour, gambling, and consumer risk-taking such as the choice of counterfeit consumer goods and non-brand name products.
He also conducts research in understanding the psychology of political ideology and how it can influence consumption behaviours.
