Hean Tat Keh (郭贤达) is a full Professor and Director of Research in the Department of Marketing at Monash Business School.

His current research examines consumer psychology in the contexts of sustainable marketing, healthcare marketing, and services marketing.

His research has been published in leading journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Service Research, Journal of Business Venturing, and European Journal of Operational Research.

Professor Keh has previously taught at the University of Queensland, Peking University, and the National University of Singapore. He obtained his PhD at the University of Washington, Seattle.