Peter Danaher is Professor of Marketing and Econometrics at Monash Business School and is currently the Head of the Marketing Department. Formerly, he was Coles Myer Chair of Marketing and Retailing at Melbourne Business School and was previously at the University of Auckland.
He has held visiting positions at London Business School, The Wharton School, NYU and MIT. He is an Area Editor for the Journal of Marketing Research and was formerly an Area Editor for the Journal of Marketing. He also serves on the Editorial Boards of Marketing Science, IJRM and the Journal of Service Research.
Peter’s primary research interests are media exposure distributions, advertising effectiveness, television audience measurement and behaviour, internet usage behaviour, customer satisfaction measurement, forecasting and sample surveys.
His research has been published in journals such as the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Service Research, Journal of Advertising Research, Journal of the American Statistical Association, Journal of Retailing, Journal of Business and Economic Statistics and the American Statistician.