Dr Rebecca Dare’s research expertise areas involve consumer-brand relationships, consumer engagement, consumer activism and brand strategy.
She has over fifteen years’ experience in senior management, insights, strategy and consulting roles at blue-chip FMCG gained prior to launching her academic career, and has worked in conjunction with most major retail groups across Australia, New Zealand, US and the UK.
Prior to joining ACRS, Rebecca taught at Melbourne Business School, and she has a Master of Arts in Cultural Anthropology from the University of Lund, Sweden, and a Doctor of Philosophy in Marketing from the University of Melbourne.
