Dr Satheesh Seenivasan holds a Masters degree in Economics and a PhD in Marketing from The State University of New York at Buffalo.
His primary research area is econometric modelling, with a specific focus on the retailing domain (private label brands, store traffic, retail competition, healthy consumption, nutrition labelling, online reviews) and macro level factors influencing consumer behaviour (globalization, recession, socio-economic environment).
His dissertation seeks to investigate consumers value seeking tendency in supermarkets through private label brands.
Satheesh’s research has been published in leading journals such as the Journal of Consumer Research, Management Science and Journal of Retailing, and has been cited in leading media outlets such as The Wall Street Journal, Business Week, The New York Times and Time magazine.
