Yelena Tsarenko is a Professor in the Department of Marketing at Monash Business School, Monash University. She is a recognised international expert on consumer forgiveness, where her primary research interests are in consumer psychology and services marketing.
Currently, Yelena is exploring issues involving human-robot interactions (HRI).
As a service researcher, she focuses on studying how new technological advances impact the service landscape and the ramifications they have on consumers’ attitudes and reactions.
Yelena has published in journals including Journal of Service Research, Journal of Business Ethics, Journal of Operations Management, European Journal of Marketing, Industrial Marketing Management, Journal of Business Research, and Psychology & Marketing among numerous other journals. She serves as Associate Editor (Marketing) of the Australian Journal of Management.