Kyle B. Murray is the Vice Dean and a Professor of Marketing at the Alberta School of Business. He also holds a Professorship (part-time) in the Department of Marketing at Monash Business School.
Kyle studies human judgment and decision making. His work uses the tools of experimental psychology and behavioural economics to better understand the choices that consumers make. Kyle’s research has been published in leading journals in marketing, management information systems and organisational behaviour, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, MIS Quarterly, MIT Sloan Management Review and Organisational Behaviour and Human Decision Processes.
Kyle’s research has applications in shopper marketing, customer loyalty, electronic retailing, and pricing. Kyle has consulted in these areas for clients including the Competition Bureau of Canada, Consumers Council of Canada, General Motors, Industry Canada, Johnson and Johnson, Leger, The Research Intelligence Group, LoyaltyOne, and Microsoft.
