Zhengqi (Yuki) Guo is a PhD student at Monash Business School.
She obtained her Bachelor of Commerce (Honours) at Monash University. Her research interests relate to management accounting and accounting communication, with a special focus on external stakeholders and demonstrating accountability in the online space and challenging situations, such as during an organisational crisis.
Her honours thesis explores the roles of accounting information in repairing individual donors’ trust, after that trust in charity is damaged by negative events and negative publicity.
Her PhD research examines how accounting and accountability information can be used by social media users, during an organisational crisis, with a special focus on visual and interactive perspectives.