A new tool that helps people assess IVF success rates is a welcome step The launch of a new website helping people compare success rates of Australian IVF clinics may help address a painful issue: to go on or not? Daniela Juric Department of Accounting Moving towards standard IVF success rates Amid the emotion around infertility, the IVF industry has been criticised for cherry-picking its success rates. But applying the rigour of accounting can help bring more certainty to how these are reported. Daniela Juric Department of Accounting