When it comes to green consumption, class matters If we want to build a more sustainable future, everyone needs to get on board. But green consumption can mean very different things. Hean Tat Keh Jiemiao Chen Department of Marketing What retailers need to know about the ‘new consumer’ Excessive spending is out; 'post-growth' consumption is in. Savvy retailers are now exploring ways to engage with the 'new consumer'. Eloise Zoppos Department of Marketing
