Marketing that taps into our irrational beliefs If you've ever quietly bought something because you believed it was your 'lucky' colour, you're not alone. But be warned: you're being studied. Harmen Oppewal Dominic Thomas Department of Marketing Do Australians really care about eating healthy food? As governments around the world try to curtail the global obesity crisis, do Australia’s Health Star ratings encourage people to choose healthy options? Satheesh Seenivasan Department of Marketing Prev 1 2
