Even in the new cryptocurrency world, cash remains king In 1637, a mania for tulips fanned the world's first speculative asset bubble. In 2018, Bitcoin looks a lot like this. John Vaz Kym Brown Department of Banking and Finance FOMO and the art of online shopping – how real-time sales and stock levels boost sales Online retailers use 'live' cues to sway our purchasing decisions - but which ones are more effective? Harmen Oppewal Yongfu He Department of Marketing Why consumers say ‘no’ to clear cola, but ‘yes’ to green coffee Why do some new products succeed and others spectacularly fail? It all has to do with consumer psychology. Kyle Murray Department of Marketing This is for you: How personalisation could change branding forever With technology playing an increasingly important part in consumers’ lives, it’s important for brands to think about how they can create trust. One of the ways marketers are doing this is through personalisation. Department of Marketing Prev 1 2
