Tightly managing hospital beds during the pandemic helped those most in need Dynamically steering bed allocation, along with a subsidy scheme at different phases of the COVID-19 pandemic, improved the effectiveness of patient care. Xin Ma Department of Management A touch of kindness works wonders for cancer patients Simple acts of kindness can significantly improve the experience and outcomes for patients with cancer, according to international research. Tracey Danaher Department of Marketing Prisoners of healthcare: Intimidated patients are similar to hostages Patients who feel unable to assert themselves in the presence of doctors and medical staff negotiate as if they are being held hostage. Tracey Danaher Department of Marketing