Payday lenders: trusted friends or debt traps? Need a loan? Research reveals social media users should be wary of payday lenders using digital platforms to peddle their wares to the vulnerable. Vivien Chen Department of Business Law and Taxation Sex sells – but not the way you think Can our views on casual sex unexpectedly benefit marketers? Research from Monash Business School says it can. Eugene Chan Department of Marketing Changing the way we measure online ad effectiveness Marketers have been locked into a system that may not effectively measure the impact of all forms of advertising. Peter Danaher Department of Marketing How a subtle logo tweak could make all the difference A company logo sums up a product. But a surprising design element can change how consumers react – and it's all to do with physics. Jasmina Ilicic Department of Marketing
