Gimme a gimmick: deep down, we are all novelty shoppers ‘Gimmicky’ or imaginative retail display is a cost-effective way to enhance customers’ purchase behaviour, increase product sales and boost return on investment. Hean Tat Keh Department of Marketing ‘Tis the spending season; but are Black Friday sales worth it? Black Friday marks the start of the shopping silly season. But should retailers be filled with joy? Rebecca Dare Department of Marketing Sex sells – but not the way you think Can our views on casual sex unexpectedly benefit marketers? Research from Monash Business School says it can. Eugene Chan Department of Marketing Future predictions: revolutionising the accuracy of business forecasting Anticipating customer demands into the future can be tricky. But a new tool could revolutionise the accuracy of business forecasting. Rob J Hyndman George Athanasopoulos Department of Econometrics and Business Statistics
