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sales

Gimme a gimmick: deep down, we are all novelty shoppers

Gimme a gimmick: deep down, we are all novelty shoppers

‘Gimmicky’ or imaginative retail display is a cost-effective way to enhance customers’ purchase behaviour, increase product sales and boost return on investment.

Hean Tat Keh

Department of Marketing

‘Tis the spending season; but are Black Friday sales worth it?

‘Tis the spending season; but are Black Friday sales worth it?

Black Friday marks the start of the shopping silly season. But should retailers be filled with joy?

Rebecca Dare

Department of Marketing

Sex sells – but not the way you think

Sex sells – but not the way you think

Can our views on casual sex unexpectedly benefit marketers? Research from Monash Business School says it can.

Eugene Chan

Department of Marketing

Future predictions: revolutionising the accuracy of business forecasting

Future predictions: revolutionising the accuracy of business forecasting

Anticipating customer demands into the future can be tricky. But a new tool could revolutionise the accuracy of business forecasting.

Rob J Hyndman

George Athanasopoulos

Department of Econometrics and Business Statistics

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Future predictions: revolutionising the accuracy of business forecasting

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