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Sustainability mantra hits the mainstream as consumers call for change

Sustainability mantra hits the mainstream as consumers call for change

In a backlash to the ‘throwaway culture,’ Australian consumers want products that are durable and repairable.

Department of Marketing

How COVID-19 changed the way we shop…again

How COVID-19 changed the way we shop…again

Snap lockdowns, closed stores, increased online shopping and supply chain disruptions were all part of 2021's 'new normal’ for consumers and retailers.

Stephanie Atto

Department of Marketing

When it comes to green consumption, class matters

When it comes to green consumption, class matters

If we want to build a more sustainable future, everyone needs to get on board. But green consumption can mean very different things.

Hean Tat Keh

Jiemiao Chen

Department of Marketing

Gimme a gimmick: deep down, we are all novelty shoppers

Gimme a gimmick: deep down, we are all novelty shoppers

‘Gimmicky’ or imaginative retail display is a cost-effective way to enhance customers’ purchase behaviour, increase product sales and boost return on investment.

Hean Tat Keh

Department of Marketing

Shopping during COVID-19 made us feel better

Shopping during COVID-19 made us feel better

During the COVID-19 pandemic, Australians have shopped online to stop feeling lonely, or to stave off boredom and anxiety.  

Stephanie Atto

Department of Marketing

Earlier, cheaper: How COVID has changed our Christmas shopping habits

Earlier, cheaper: How COVID has changed our Christmas shopping habits

The fallout from COVID-19 is changing the way Australians will shop for their family and friends this Christmas.

Stephanie Atto

Department of Marketing

Google’s merger with Fitbit puts our health data at risk. It should be opposed.

Google’s merger with Fitbit puts our health data at risk. It should be opposed.

If Google is given the green light to acquire Fitbit, sensitive health data could find its way to advertisers and insurance companies, to the detriment of global consumers.

Chongwoo Choe

Zhijun Chen

Payday lenders: trusted friends or debt traps?

Payday lenders: trusted friends or debt traps?

Need a loan? Research reveals social media users should be wary of payday lenders using digital platforms to peddle their wares to the vulnerable.

Vivien Chen

Department of Business Law and Taxation

‘Tis the spending season; but are Black Friday sales worth it?

‘Tis the spending season; but are Black Friday sales worth it?

Black Friday marks the start of the shopping silly season. But should retailers be filled with joy?

Rebecca Dare

Department of Marketing

Packed to the rafters: why reducing crowds enhances our shopping experience

Packed to the rafters: why reducing crowds enhances our shopping experience

Despite the popularity of online shopping, a surprising 71 per cent of shoppers prefer using physical stores when deciding on purchases.

Rebecca Dare

Department of Marketing

Peers versus experts – Whose opinion do we value more?

Peers versus experts – Whose opinion do we value more?

New research explains when and why consumers rely on online peers versus expert reviews.

Hean Tat Keh

Department of Marketing

How customers forgive

How customers forgive

Why do we remain in an abusive relationship with service providers? New research shows business customers will generally forgive their transgressions.

Yelena Tsarenko

Department of Marketing