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Unboxing this year’s Christmas retail trends – with a big splurge on travel expected

Unboxing this year’s Christmas retail trends – with a big splurge on travel expected

Australians are embracing the Christmas spirit, buying more gifts and increasing the amount they spend on presents this year. Not surprisingly, travel gifts are set to boom.

Eloise Zoppos

Department of Marketing

How COVID-19 changed the way we shop…again

How COVID-19 changed the way we shop…again

Snap lockdowns, closed stores, increased online shopping and supply chain disruptions were all part of 2021's 'new normal’ for consumers and retailers.

Stephanie Atto

Department of Marketing

Shopping during COVID-19 made us feel better

Shopping during COVID-19 made us feel better

During the COVID-19 pandemic, Australians have shopped online to stop feeling lonely, or to stave off boredom and anxiety.  

Stephanie Atto

Department of Marketing

Melbourne’s retail shutdown: how will shoppers and retailers adjust?

Melbourne’s retail shutdown: how will shoppers and retailers adjust?

As Melburnians adjust to Stage-4 lockdown restrictions, a new study shows how both consumers and retailers are likely to adjust to the ‘new normal’.

Eloise Zoppos

Department of Marketing

Pandemic buying: how innovative retailers stayed afloat

Pandemic buying: how innovative retailers stayed afloat

As the COVID-19 pandemic continues to menace Australia's economy, new consumer research gives some hope to retailers.

Eloise Zoppos

Department of Marketing

The trick to thriving in a ‘retail apocalypse’

The trick to thriving in a ‘retail apocalypse’

It's been a miserable start to the year for a number of big-name retailers; but not everyone is feeling the downturn. This is why.

Eloise Zoppos

Department of Marketing

‘Tis the spending season; but are Black Friday sales worth it?

‘Tis the spending season; but are Black Friday sales worth it?

Black Friday marks the start of the shopping silly season. But should retailers be filled with joy?

Rebecca Dare

Department of Marketing

What retailers need to know about the ‘new consumer’

What retailers need to know about the ‘new consumer’

Excessive spending is out; 'post-growth' consumption is in. Savvy retailers are now exploring ways to engage with the 'new consumer'.

Eloise Zoppos

Department of Marketing

Changing the way we measure online ad effectiveness

Changing the way we measure online ad effectiveness

Marketers have been locked into a system that may not effectively measure the impact of all forms of advertising.

Peter Danaher

Department of Marketing

Peers versus experts – Whose opinion do we value more?

Peers versus experts – Whose opinion do we value more?

New research explains when and why consumers rely on online peers versus expert reviews.

Hean Tat Keh

Department of Marketing

FOMO and the art of online shopping – how real-time sales and stock levels boost sales

FOMO and the art of online shopping – how real-time sales and stock levels boost sales

Online retailers use 'live' cues to sway our purchasing decisions - but which ones are more effective?

Harmen Oppewal

Yongfu He

Department of Marketing