How COVID-19 changed the way we shop…again Snap lockdowns, closed stores, increased online shopping and supply chain disruptions were all part of 2021's 'new normal’ for consumers and retailers. Stephanie Atto Department of Marketing Shopping during COVID-19 made us feel better During the COVID-19 pandemic, Australians have shopped online to stop feeling lonely, or to stave off boredom and anxiety. Stephanie Atto Department of Marketing Melbourne’s retail shutdown: how will shoppers and retailers adjust? As Melburnians adjust to Stage-4 lockdown restrictions, a new study shows how both consumers and retailers are likely to adjust to the ‘new normal’. Eloise Zoppos Department of Marketing Pandemic buying: how innovative retailers stayed afloat As the COVID-19 pandemic continues to menace Australia's economy, new consumer research gives some hope to retailers. Eloise Zoppos Department of Marketing The trick to thriving in a ‘retail apocalypse’ It's been a miserable start to the year for a number of big-name retailers; but not everyone is feeling the downturn. This is why. Eloise Zoppos Department of Marketing ‘Tis the spending season; but are Black Friday sales worth it? Black Friday marks the start of the shopping silly season. But should retailers be filled with joy? Rebecca Dare Department of Marketing Changing the way we measure online ad effectiveness Marketers have been locked into a system that may not effectively measure the impact of all forms of advertising. Peter Danaher Department of Marketing Peers versus experts – Whose opinion do we value more? New research explains when and why consumers rely on online peers versus expert reviews. Hean Tat Keh Department of Marketing FOMO and the art of online shopping – how real-time sales and stock levels boost sales Online retailers use 'live' cues to sway our purchasing decisions - but which ones are more effective? Harmen Oppewal Yongfu He Department of Marketing
