How COVID-19 changed the way we shop…again Snap lockdowns, closed stores, increased online shopping and supply chain disruptions were all part of 2021's 'new normal’ for consumers and retailers. Stephanie Atto Department of Marketing Gimme a gimmick: deep down, we are all novelty shoppers ‘Gimmicky’ or imaginative retail display is a cost-effective way to enhance customers’ purchase behaviour, increase product sales and boost return on investment. Hean Tat Keh Department of Marketing Shopping during COVID-19 made us feel better During the COVID-19 pandemic, Australians have shopped online to stop feeling lonely, or to stave off boredom and anxiety. Stephanie Atto Department of Marketing Earlier, cheaper: How COVID has changed our Christmas shopping habits The fallout from COVID-19 is changing the way Australians will shop for their family and friends this Christmas. Stephanie Atto Department of Marketing Melbourne’s retail shutdown: how will shoppers and retailers adjust? As Melburnians adjust to Stage-4 lockdown restrictions, a new study shows how both consumers and retailers are likely to adjust to the ‘new normal’. Eloise Zoppos Department of Marketing Pandemic buying: how innovative retailers stayed afloat As the COVID-19 pandemic continues to menace Australia's economy, new consumer research gives some hope to retailers. Eloise Zoppos Department of Marketing The trick to thriving in a ‘retail apocalypse’ It's been a miserable start to the year for a number of big-name retailers; but not everyone is feeling the downturn. This is why. Eloise Zoppos Department of Marketing ‘Tis the spending season; but are Black Friday sales worth it? Black Friday marks the start of the shopping silly season. But should retailers be filled with joy? Rebecca Dare Department of Marketing Packed to the rafters: why reducing crowds enhances our shopping experience Despite the popularity of online shopping, a surprising 71 per cent of shoppers prefer using physical stores when deciding on purchases. Rebecca Dare Department of Marketing Recycling is broken, so retailers must help us reuse and reduce With the Australian recycling industry in crisis, it's time for other two 'Rs' – reuse and reduce. How can retailers help their customers? Rebecca Dare Department of Marketing What retailers need to know about the ‘new consumer’ Excessive spending is out; 'post-growth' consumption is in. Savvy retailers are now exploring ways to engage with the 'new consumer'. Eloise Zoppos Department of Marketing How customers forgive Why do we remain in an abusive relationship with service providers? New research shows business customers will generally forgive their transgressions. Yelena Tsarenko Department of Marketing 1 2 Next
