When worlds collide: What happens when you return from an extraordinary experience? Some people love the other-world experience of LARP – live action role play – until the line between reality and fantasy start to ‘bleed’. Davide Orazi Department of Marketing Gimme a gimmick: deep down, we are all novelty shoppers ‘Gimmicky’ or imaginative retail display is a cost-effective way to enhance customers’ purchase behaviour, increase product sales and boost return on investment. Hean Tat Keh Department of Marketing The businesses turning pandemic threats into opportunities The global services sector has been rocked by the COVID-19 pandemic, yet it has provided some companies opportunities for innovation. Tracey Danaher Department of Marketing What consumers really want Launching a new product to market is often hit-and-miss. But researchers have developed a method that more accurately predicts the success of new products. Bhoomija Ranjan Department of Marketing Sex sells – but not the way you think Can our views on casual sex unexpectedly benefit marketers? Research from Monash Business School says it can. Eugene Chan Department of Marketing Changing the way we measure online ad effectiveness Marketers have been locked into a system that may not effectively measure the impact of all forms of advertising. Peter Danaher Department of Marketing Peers versus experts – Whose opinion do we value more? New research explains when and why consumers rely on online peers versus expert reviews. Hean Tat Keh Department of Marketing Marketing that taps into our irrational beliefs If you've ever quietly bought something because you believed it was your 'lucky' colour, you're not alone. But be warned: you're being studied. Harmen Oppewal Dominic Thomas Department of Marketing How a subtle logo tweak could make all the difference A company logo sums up a product. But a surprising design element can change how consumers react – and it's all to do with physics. Jasmina Ilicic Department of Marketing A touch of kindness works wonders for cancer patients Simple acts of kindness can significantly improve the experience and outcomes for patients with cancer, according to international research. Tracey Danaher Department of Marketing Chasing prosperity – Doing business in China Australian businesses looking to crack the lucrative Chinese market will benefit from understanding cultural differences and knowing what Chinese consumers love. Hean Tat Keh Eugene Chan Brigette McGuire Department of Marketing Prisoners of healthcare: Intimidated patients are similar to hostages Patients who feel unable to assert themselves in the presence of doctors and medical staff negotiate as if they are being held hostage. Tracey Danaher Department of Marketing 1 2 Next
