Peers versus experts – Whose opinion do we value more? New research explains when and why consumers rely on online peers versus expert reviews. Hean Tat Keh Department of Marketing How customers forgive Why do we remain in an abusive relationship with service providers? New research shows business customers will generally forgive their transgressions. Yelena Tsarenko Department of Marketing Marketing that taps into our irrational beliefs If you've ever quietly bought something because you believed it was your 'lucky' colour, you're not alone. But be warned: you're being studied. Harmen Oppewal Dominic Thomas Department of Marketing How a subtle logo tweak could make all the difference A company logo sums up a product. But a surprising design element can change how consumers react – and it's all to do with physics. Jasmina Ilicic Department of Marketing Do Australians really care about eating healthy food? As governments around the world try to curtail the global obesity crisis, do Australia’s Health Star ratings encourage people to choose healthy options? Satheesh Seenivasan Department of Marketing A touch of kindness works wonders for cancer patients Simple acts of kindness can significantly improve the experience and outcomes for patients with cancer, according to international research. Tracey Danaher Department of Marketing Prisoners of healthcare: Intimidated patients are similar to hostages Patients who feel unable to assert themselves in the presence of doctors and medical staff negotiate as if they are being held hostage. Tracey Danaher Department of Marketing Buyer beware: greater bankruptcy disclosure required for franchisees Bankruptcy rates among franchisees can be a dirty little secret for franchises: but there may be a simple fix. Sudha Mani Department of Marketing FOMO and the art of online shopping – how real-time sales and stock levels boost sales Online retailers use 'live' cues to sway our purchasing decisions - but which ones are more effective? Harmen Oppewal Yongfu He Department of Marketing Why consumers say ‘no’ to clear cola, but ‘yes’ to green coffee Why do some new products succeed and others spectacularly fail? It all has to do with consumer psychology. Kyle Murray Department of Marketing Prev 1 2
